WORK IN GROUP #3

WORK IN GROUP

INTRACLASS #9

TOPIC: Consumer psychology.

OBJECTIVE: Analyze the behavior of the consumer before a sale or demonstration of a product.

DEVELOPMENT

Types of Motivation

- Intrinsic: arises within the subject.

- Extrinsic: it is stimulated from the outside.

- Reasons learned: acquired by influence.

- Motives not learned: hunger, thirst, rest.

- Combined reasons: need for contact welfare.           

Personal Influences

- Motivations.

- Beliefs.

- Personality

Social Influences

- Culture.

- Sociodemographic profile.

- Social class.

- Reference groups.

RESULT

Apply consumer motivation strategies to generate a comfortable stay.

INTRACLASS #8

TOPIC: Basic principles and consumer psychology.

OBJECTIVE: Analyze to the environment and technological.

DEVELOPMENT

The improvement in living conditions caused by technological 

development increased the world population, energy expenditure,

 food production and consumption goods.

 In turn, accelerated environmental pollution, deforestation, the 

emergence of large cities and other phenomena that have become

 a problem for humanity.

We propose to show the current problem between technological

 development its impact on the environment, human health and 

possible ways to find solutions.

 Pollution attacks human health, water or air; by the decrease 

in crop yields; also in cattle health and fishing.

RESULT:

Analysis of the use of the Internet service in Ecuador to know

 which are the areas that use the internet.

EXTRCLASS #7

WORK IN GROUP #2

APP MY BUSINESS

INTRACLASS #7

TOPIC: Apps Web. 

OBJECTIVE: Analyze the operation of web app in the context of tourism.

DEVELOPMENT

GOOGLE MY BUSINESS

What is Google My Business?

Google My Business is a platform for companies that helps businesses 

have more visibility on the Internet. It is a tool that can be very useful for 

your company, since it offers information about your business and favors

 the online presence of your company.

It is a very important platform for people who are looking for the services

 you offer to find you quickly and easily and can contact you in a single click.

1.1 It can be found on any device, be it computers, tablets or mobile phones.

You can manage the reviews and comments of your profile. Customers can

 leave opinions about your business and comments in the publications and

 you can get in touch with them and respond to those reviews. 

1.2 It is a very important point to promote communication between the company

 and customers.

Result:

apply through a business idea or a tourism projection.

EXTRACLASS #6

INTRACLASS #6

topic: Basic principles of E-Business


Objective: factors that influence E-Business businesses
                 analyze the consumer psychology web

Tranquility and distance	Trust and security	Boom and motives	Custom
Business	To sell	Education	play
Transport	Selling charged	Education Achieve what is normally difficult for us (sex, drugs, weapons, among others)	look
Technology	Loyalty		Bargain
Internet globality	Check for testing

video what is CRM?

The CRM contains tools to create reports, import / export contacts, carry out analyzes, 

segment the target audience as accurately as you. New contacts or prospects can be 

assigned and distributed equally among sales agents, the system allows us to analyze 

marketing campaigns, and the management of access permits may vary depending on

 the status of this or other parameters.
 

The interface in the CRM is convenient and intuitive, includes the flow of activities

 exclusively for CRM incidents, notes and e-mails, tasks, meetings, calls and video calls) 

and we make them available, any CRM object, from a single point. The most important thing

 is that Bitrix24 allows you to decide if you want to store the data in the cloud or on your own

 server.

EXTRACLASS #5

WORK IN GROUP #1

SYLLABUS

SYLLABUS OFN THE SIGNATURE

INTRACLASS # 5

Topic: Introduction to bloggert
Objective:use to application in laboratory

DEVELOPMENT

• Enviroment
• Create post
• cREATE LABELS

RESULT

My blogger

TASK

Use blogger for the class

DATOS PERSONALES

NOMBRE: EDISSON FERNANDO

APELLIDOS: LAZO LAZO

CURSO:  5TO SEMESTRE DE HOTELERIA Y TURISMO

VÍDEO FAVORITO

EXTRACLASS #4

PRACTICE #1

INTRACLASS #4

TOPIC: E-Business matrix and value chain of the hotel and tourism.

OBJECTIVE: Review the examples proposed in class about the e-business matrix. 

Make an example of the value chain of a restaurant

The value chain is the basic business tool to analyze the sources of competitive advantage,

 it is a systematic means that allows to examine all the activities that are carried out and 

their interactions. It allows the company to be divided into its strategically relevant activities 

in order to understand the behavior of costs, as well as the current and potential sources of differentiation. (Porter, p.51)

How a generic value chain is constituted

A value chain is made up of nine generic categories of activities that are integrated 

into characteristic forms. The generic chain shows how a value chain can be constructed,

 reflecting the activities it carries out. Likewise, it shows the way in which the activities 

of which it consists are connected to each other and to those of the suppliers, of the channels 

and buyers, also indicating how these links affect the competitive advantage.

RESULT
Realization of the business matrix with real examples and Application of the value chain

 to a restaurant such as the hotelhoward johnson.

INTRACLASS # 3

TOPIC: Origin and evolution of E-business (E-Business Strategy).

OBJECTIVE: Know about the origin and evolution of E-Business. 

                         Analyze the steps of an e-business strategy.

Steps to formulate an e-business strategy


• Before undertaking a strategy, you should think about the current business situation,

 and you should also establish a strategy objective so that you can evaluate and verify the route you are taking.


• It involves visualizing the environment of your business, internal and external factors, 

to find the elements that allow you to make the best recommendation, about the use of 

the Internet and other electronic channels. also to generate more income, reduce costs or

 facilitators of strategic positions that are distinctive for the organization.


• It must contain the processes to be improved, the necessary technology and

 the way of providing the services, in accordance with the image and identity of the business; 

Opportunities should be identified in the areas of improvement of the analysis of the environment and the internal situation.

RESULT: Know how to carry the different strategies in E-Business applied to tourism.

INTRACLASS # 2

TOPIC: Origin and evolution of E-business.

OBJECTIVE: Know about the origin and evolution of E-Business.

At the beginning of the 1920s,
catalog sales, promoted by wholesale companies, appeared in the United States.
This system of sale, revolutionary for the time, consists of a catalog with
illustrative photos of the products to be sold. This allows having better
access to people, since there is no need to have to attract customers to the
sales premises.



This enabled the stores to be able to have clients in rural areas, which
by the time that this modality was developed, there was a large mass of people
affected in the countryside. In addition, another important point to keep in
mind is that potential buyers can choose products in the tranquility of their
homes, without assistance or pressure, as the case may be, from a seller.



The sale by catalog took greater impulse with the appearance of the credit
cards; in addition to determining a type of relationship of greater anonymity
between the client and the seller. At the beginning of the 1970s, the first
commercial relationships appeared that used a computer to transmit data, such
as purchase orders and invoices. This type of exchange of information, although
not standardized, brought with it improvements in manufacturing processes in
the private sector, between companies in the same sector.

RESULT: Develop a more extensive knowledge about the origin and evolution of E-Business

EXTRACLASS #2

INTRACLASS #1

TOPIC: Presentation od the signature and socilization of the encuadre.

OBJECTIVE: Present the syllabus of the signature. Socializte the dynamics of signature and the encuadre.

Gamification: is a learning technique that moves the mechanics of games to the educational-professional field in order to achieve better results, either to better absorb some knowledge, improve some ability, or reward specific actions, among many other objectives.

Citizen Science: to scientific research carried out by a sum of collaborators, in whole or in part by scientists and professionals with ordinary people. Formally, citizen science has been defined as "the collection and systematic analysis of data, the development of technology, the testing of natural phenomena, and the dissemination of these activities by researchers on a primarily vocational basis.

Web 3.0: or semantic web, is an expression that is used to describe the evolution of the use and interaction of people on the Internet through different forms, including the transformation of the network into a database, a social movement with the aim of creating content accessible by multiple applications

Big Data: is a term that describes the large volume of data, both structured and unstructured, that flood businesses every day. But it is not the amount of data that is important. What matters with Big Data is what organizations do with data. Big Data can be analyzed to obtain ideas that lead to better decisions and strategic business movements.

Groupware:  (in Spanish set of collaborative computer programs) refers to the use of software methods and tools that allow users to perform collective work through networks.

Serious Game: are games designed for a main purpose other than pure fun. Normally, the adjective "serious" is intended to refer to products used by industries such as defense, education, scientific exploration, health, emergency, civic planning, engineering, religion and politics.

RESULT

Adaptation of the new concepts to the tourist area.

EXTRACLASS #1