INTRACLASS #9

TOPIC: Consumer psychology.

OBJECTIVE: Analyze the behavior of the consumer before a sale or demonstration of a product.

DEVELOPMENT

Types of Motivation

- Intrinsic: arises within the subject.

- Extrinsic: it is stimulated from the outside.

- Reasons learned: acquired by influence.

- Motives not learned: hunger, thirst, rest.

- Combined reasons: need for contact welfare.           

Personal Influences

- Motivations.

- Beliefs.

- Personality

Social Influences

- Culture.

- Sociodemographic profile.

- Social class.

- Reference groups.

RESULT

Apply consumer motivation strategies to generate a comfortable stay.