TOPIC: Origin and evolution of E-business (E-Business Strategy).
OBJECTIVE: Know about the origin and evolution of E-Business.
Analyze the steps of an e-business strategy.
Steps to formulate an e-business strategy
• Before undertaking a strategy, you should think about the current business situation,
and you should also establish a strategy objective so that you can evaluate and verify the route you are taking.• It involves visualizing the environment of your business, internal and external factors,
to find the elements that allow you to make the best recommendation, about the use of
the Internet and other electronic channels. also to generate more income, reduce costs or
facilitators of strategic positions that are distinctive for the organization.• It must contain the processes to be improved, the necessary technology and
the way of providing the services, in accordance with the image and identity of the business;
Opportunities should be identified in the areas of improvement of the analysis of the environment and the internal situation.
RESULT: Know how to carry the different strategies in E-Business applied to tourism.

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