TOPIC: Ebusiness
opportunities.
OBJECTIVE:
To use ICTs efficiently in business management.
DEVELOPMENT
GOOGLE PENGUIN:
Penguin is
the official name for the update of the Google algorithm designed to fight the
webspam. This update was launched in April 2012.
It focuses
on the off-site factors of a website, rewarding those sites that have a profile
of links with links of high quality and unmanaged domains, and trying to punish
those pages that have violated the Google guidelines, which have profiles of
Unnatural links, too many links in low quality sites, etc.
HOW DOES SEO CHANGE WITH GOOGLE PENGUIN?
Natural links, that is, generated passively or
through real value. Syndication of articles, spinning, hidden links,
directories (free or paid), promotions that result in links, etc. are
prohibited.
Variety of anchor text: It no longer makes
sense to generate links with a link text that you want to position. If Google
detects a pattern that does not consider natural it can penalize you.
Search in your niche: The most valuable links
are those of domains and pages of your niche or that speak of topics with a
relationship.
Quality, not quantity: It is preferable to
generate few links of quality that many of little value.
RESULT: We study what is an SEO strategy and its strategy
and what is the PENGUIN CLAULER.
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