INTRACLASS # 31

TOPIC: Web analytics for companies

OBJECTIVE: Analyze the efficient use of tics in business management.

DEVELOPMENT

RankBrain

It is an artificial intelligence system (and therefore machine learning) that helps Google process some of its search results, particularly rare or unique queries.

Social networks

A structure capable of communicating among people or institutions. Through the internet you can establish relationships that create groups or communities with common interests.
They suppose an unlimited contact and in real time. This is achieved thanks to interactivity, one of its most distinctive and novel features. Before social networks, companies and the media had virtually no way of being able to communicate with their audience and thus know their opinion. However, the networks allow to establish a mutual contact between sender and receiver.

BUSINESS MODELS AND PUBLICITY
• Banners, as in the entry page of any online newspaper. Most small websites will find that they do not have direct access to large advertisers, so they have to contract these services with intermediaries (affiliation platforms or purchasing centers), which significantly reduces profitability.

• Classified ads, lists of products or services for sale, in which you can obtain income through various channels: charging a fee for the mere publication of an advertisement (although almost always basic free information is allowed), by positioning highlighted by the same or by obtaining information from an interested user who fills out a form or lead.

• Marketplaces classified ads: The variety of classified websites is huge and covers sectors such as real estate, vehicle sales, especially second hand, personal contacts to find a partner, the search for training courses, offers of employment or websites specialized in weddings. In large part they represent an evolution of the traditional classified ads of newspapers and telephone directories. As an example, two leaders such as Idealista and Milanuncios.

• Ads published by search engines and social networks, contextual advertising adapted to the content of the page, such as Google Adsense ads or Facebook Ads, which are present in a multitude of websites of all types forming its content network.

• Advertising by email: a good complementary resource for websites that achieve loyalty to their users and visitors is the sending of advertising in emails and newsletters (newsletter).


Results: The management of a company or company goes hand in hand with technology, establishing strategies for sales increases or strategies such as tics.